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# demand-generation
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@Ankit, few of our Shopify customers have solved the growth problem with a combination of advertisements for custom audiences on GA and FB and cold email. They create narrow segments that they can reach out with segment specific messaging. For instance - stores that came online in Feb 2022. Or, activewear stores that are advertising on social media.
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Stop thinking that Running Google Ad = Getting guarenteed conversions Why should they convert from you? Because you have a good landing page? Think about what a customer would do. 1. Search on Google 2. Ooh your ad pops up, but so does your competition 3. Out of every 100 pple searching you het 8 clicks 4. They check you out 5. Why would they risk their shopify performance on an app they never heard about 6. So they leave your website and check out informational blogs , they ask for references 7. You need to reach these people over multiple poonts of contact, run instagram remarketing, run twitter remarketing, get your posts on top DA publications, do an explainer video, get it shared on linkedin, run a referral growth loop, run youtube campaisgns targeting your brand and your competitir brands and main keywords
Now will this improve your ppc performance immediately? No
But over a period of time what happens
1. Person google searches 2. Oh hey i heard about this brand from this blog and ive seen ads about them, lemme check them out 3. Damn their landing page is cool, that means their ligit 4. They ask a few friends about it, they all have heard about them 5. Maybe il give these guys a try, their prices are competitive and seem like they know what they are doing