Stop thinking that
Running Google Ad = Getting guarenteed conversions
Why should they convert from you? Because you have a good landing page?
Think about what a customer would do.
1. Search on Google
2. Ooh your ad pops up, but so does your competition
3. Out of every 100 pple searching you het 8 clicks
4. They check you out
5. Why would they risk their shopify performance on an app they never heard about
6. So they leave your website and check out informational blogs , they ask for references
7. You need to reach these people over multiple poonts of contact, run instagram remarketing, run twitter remarketing, get your posts on top DA publications, do an explainer video, get it shared on linkedin, run a referral growth loop, run youtube campaisgns targeting your brand and your competitir brands and main keywords