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# demand-generation
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I don’t remember the last time I looked at quality score because it has nothing to do with quality for a business. High quality score doesn’t mean my leads are higher quality, doesn’t mean traffic is higher quality, doesn’t mean prospects have higher intent to convert, and it definitely doesn’t mean I have a higher chance of making money. It does mean we have checked off some vanity metrics boxes that have nothing to do with a business’s bottom line. So I would recommend to not worry much on Qs improvements
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