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I have very limited experience but first problems in such campaigns is the audience. Atleast for the first few thousand dollars, try asking for qualifying questions (based on your specific app use case) before letting people download the app. What this will do is two-fold: • you will know the people you're targeting is actually the people you're getting • once you make a correlation of who is actually using your app after installing, you can tweak your campaigns to reach more of that audience Initially focus on quality, once you have the quality then scale.

wow

Did you try optimising campaigns for in-app actions? Is the pattern you are seeing only with installs from UAC or other sources as well?

1.) Currently didn't optimize the campaign for In-App activity as data is low. Soon going to start it. 2.) Running Facebook App install campaign as well and optimized the delivery for App event, after doing that cost per conversion increase by 5x

There is a potentially a problem with your onboarding. 8k installs to 300 sign ups. That's 4%. People are installing and then either unable to sign up, or face a roadblock due to which they don't sign up. What is the uninstall rate pre and post campaign? What is the app, if I may ask? If you setup a uac to only get installs that is what you will get. Setup sign up as the in app action you want to optimise for. I'm fact I always optimised for revenue, so if you can optimise for the in app purchase action. Or whatever is the core goal of your app. Uac is actually a shining example of google’s ad capabilities because they control the entire ecosystem. They are trying to make all ads like UAC.

Both on FB and Google, you have to give sufficient time for ‘In-app’ action objective campaign to work. Beauty of machine learning campaigns, the cost of action will very likely be high when you start and it will eventually settle down. If cost is a constraint, you can always run Tcpa but an unrealistic tcpa wont burn money at all. Installs is a vanity metric. If the installs are not driving any in-app actions, then no point in driving those installs right? You might want to check your app analytics platform for onboarding issues. See where exactly people are dropping off. Issue could be as simple as, screen not loading & OTP not delivered. Try using app journey video ad in your UAC campaigns to set expectations before the users download the app. Have seen significant success with this.

Thankyou so much @Deepan Siddhu @Rahul Agarwal @Aniruddh Jain. I'll wait for some data and changing my campaign to in-app activity.

Whatever you do, dont spend on affiliate networks

Sure.