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Have done it in the past. Saw organic and high intent search conversions increase

ads for awareness would def be a good investment

absolutely. haven't been able to attribute the outcomes a 100% but by first principles, it should help keep your leads warm. best is to use it post MQL stage and before they become an opporunity for best bang for your buck.

Absolutely! But execution is very important. Remember that it's very easy for a user to click the skip ad button.

Youtube for awareness (With default targeting options) is money thrown down the drain for B2B SaaS. Difficult to measure awareness with metrics like Views and VTR. YouTube for Action, YouTube for Remarketing are few sensible options (Not that they drive performance, at least you can be sure about awareness created amongst the right folks)

I agree with @Deepan Siddhu here ... Default targeting on YouTube may not be the best way target specific audience. YT has given us good results in remarketing but not too many conversions.

In my experience when it comes to Saas and targeting Indie Audience, some sort of lead magnet is the best awareness solution. That way they enter the funnel in a slightly more qualified way