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it is not the ad format, it is how you use it

Cold email and linkedin inmail worked really well and creating a followup whatsapp community did well to retain 75% people to the webinar .

Absolutely right what @Shashank Aggarwal says and in addition to that I even dial/write(on LinkedIn) to relevant audience (quality contacts),, to be there on the session. We leverage our past attendee data (who opted in for newsletter and other information). Short email works better for us.

Thanks @Shashank Aggarwal for your insights.