Q: How does a sample field marketing plan look like for $1000/mo, $10,000/mo and $100,000/mo?
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rohit
04/02/2022, 11:57 AM
Sales (To identify events + Represent at booth + Closure)
Regional marketing (To identify events + Followup)
Product Marketing (Sales enablement + Competitor battlecard + demo video)
Design
Finance and Legal
Market research team or Sales ops team (TAM accounts)
Customer marketing (if required)
Leadership team
Admin
Digital/Online/Social Marketing team
Email marketing/ Ops team
SDR/InsideSales/Outbound team
rohit
04/02/2022, 12:01 PM
How we did this at Haptik
- Check the relevance of the event:
- Category: If it falls under one of the categories that we are targeting
- Size: The size of the event
- Speakers: The quality of the speakers at the event
- Audience: The quality of the attendees at the event.
- Agenda: If it has something relevant to conversational AI in the agenda.
- Age of the event: Check how many years has the event has been happening for.
-Age of the company organizing it.
rohit
04/02/2022, 12:21 PM
The Elevator Pitch should be documented-- Even your Booth receptionist should learn it
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Ria
04/02/2022, 1:10 PM
Hey @rohit, Iād missed the first few minutes of the session. Would you be sharing the recording by any chance?
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Aniruddh Jain
04/02/2022, 1:10 PM
+1
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Ria
04/02/2022, 1:10 PM
Also, thanks for hosting this. The timing was perfect, and I am taking back a lot of insights
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Abhishek Upadhyay
04/02/2022, 1:11 PM
Thank you, @Paddy@rohit. Very insightful session and looking forward to more deep dives.
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rohit
04/02/2022, 1:30 PM
Will share recordings soon. Value packed 90 mins.
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Asma
04/02/2022, 8:44 PM
Would non-registrants also get access to the recording? :)