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following

Some stalwarts told me Pipeline = 10x event sponsorship cost Revenue realized = 2x event sponsorship cost This is what you should aim for and evaluate the event accordingly

Thanks, folks!

Few practices I use to follow: Things you can do yourself • Take the list of attendees from the organiser. • Divide it amongst your sales team your sales process • Ask sales reps to do their reserch on each of those accounts and person attending Have a small pitch ready for each of those accounts • If possible create a customised handout for top priority accounts For booth • make sure it is engaging.. have some games or goodies.. Darwinbox use to do it really well.. maybe have a popcorn stall • Make sure its location is at a noticable area • Give away a branded paperbag to carry Activities you can drive through organiser • share your top priority accounts and ask them for personal intros with your team • Ask organiser to share 2-3 mailers pre event about your company and something which u can provide at event.. should be beneficial to attendees Make sure you have a robust post event activities planned with your sales team with achievable numbers. Do track them thoroughly with them.

Thanks, Dhriti. This is super helpful.