Name of the role: Product Marketing Manager What's the required years of experience?3 - 5 years Name of company: Dyte Recruiter's Email: siby@billowpeople.com What is the current marketing team size: 0 What's your current marketing team composition? First marketing hire Is the job fully remote? In-office If NOT fully-remote, which city? Bengaluru What's the compensation range? 21 - 30 lpa What do you envision the role will do in the first year? • Product Marketing Strategy: Define and iterate on the positioning, messaging and pricing of our products. As well as establish the target market segment, industry and the marketing strategy to reach out and acquire new customers. • Go-to-Market: Devise a go-to-market strategy and execute this to perception alongside your cross-functional peers in Marketing, Content and Product Management to successfully drive a given product launch into General Availability with the maximum possible impact. Be the internal and external authority and advocate for your given area of focus. • Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole • Sales enablement: Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel What will the role be measured on? Amount of Opportunities, Meetings booked, project completion What's the annual marketing budget range? (optional) Helpful links and resources to help the candidate learn more about your startup: Culture deck, news articles or feature stories): Sent via zapier.com/app/editor/153954729#slack