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# general
s
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n
this is not a 1-1 email from inbox?
r
Did you find this appealing? I don't see any relevance of outreach like this.
s
Outreach and good research.
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a
@Niranjan Bala Yes it's a 1-1 from my Inbox
s
@Rahul Rajvanshi email subject should get people to open and the body should get them to respond or click CTA. The email subject got Amisha to open. And @Amisha can tell if the email body is relevant to her or not. 😄
a
@Rahul Rajvanshi Not sure if it's the best appealing of all. But personalization of any kind is a good-to-go strategy for any prospect outreach. Ultimate motive of any subject line is to get the prospect to open it.
r
@Sunil That's true. Though I prefer relevance over personalisation and that's what I have found to work well atleast in the US geography. People are done with personalisation like this it's nothing new. I have found that a strong any pain point relevant to the ICP works much better. Though yeah, I agree it makes sense to use something like this in the email. @Sunil Great job, you never fail to impress.
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s
@Rahul Rajvanshi totally. The relevancy comes in the email body. Subject does its work, email body does its work. It is not me. It was entirely done by our BD team. 😄
a
@Sunil I have been interacting with LinkedIn ads of GTM buddy for a while now. So I am assuming that's where this outreach is coming from. Thanks for answering 🙌
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r
@Sunil Makes sense. Thanks a lot!
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s
Well researched outreach. Good point on relevance vs personalization @Rahul Rajvanshi Personalization is table stakes nowadays. The message has to be relevant regardless of personalization.
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