Hello All, wanted to check with you on what is your organizations incentive plan for Marketing generated leads that convert to customers? This will help in benchmarking and proposing one within my organization. As a principle, since the team was set up a year ago, last year was trial and error for the company but this year we might end up achieving close to 10% of PAT (Marketing budget being 5% of PAT) and we aim to achieve 25%-30% PAT contribution in 5 years.. also want to check if this number is the right number to look at as per the industry level b2b figures.