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Hey Nitesh, from the campaigns I have run, I have observed that the performance drops after a frequency of 5-7. For re-marketing, we have seen promotional, trust based and new product feature update communications working the best. I would recommend that you have a cap on the frequency.

Thanks a lot @Pranjal Rajawat for sharing these insights.

Agree with @Pranjal Rajawat 15 is way too much. Definitely put a frequency cap.