Hi folks - we have recently rebuilt/rebranded our website. 90% of our traffic currently is coming as direct, largely to the home page. I want to identify the sources where these visitors are coming from. I have marked out UTM parameters for all our channels, as well as very recently implemented internal traffic filter on GA. Would love any ideas on how I can identify the source of this direct traffic, if anyone has faced something similar! Thanks 🙏

My suggestion is to find the answers to the following questions. You'll find your answer among one of the threads. 1. Did you have this issue before the rebrand? If not, which traffic channel is the biggest loser? 2. Do you've a mobile app that redirects users to the website? 3. Are there any domain level redirects? 4. Have you tried accessing the website from your own system and looking at real-time tracking? (Best is you use a VPN to base yourself in a country from where you have no traffic. Easier to identify which one you are.)