Any idea on the standard benchmark for Avg Dwell T...
# demand-generationm
Melvin
10/01/2024, 1:59 PMAny idea on the standard benchmark for Avg Dwell Time & Audience Penetration for LinkedIn Ads?
Melvin
10/01/2024, 2:01 PMMainly for the below formats,
1. Single Image
2. Thought Leader Ads
Melvin
10/01/2024, 2:02 PMFound this resource - https://www.linkedin.com/pulse/linkedin-ads-dwell-time-what-how-benchmark-your-campaigns-aj-wilcox-qahbc/
But curious to hear from your experience folks 🙂
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Gargi Nangalia
10/01/2024, 2:53 PMI was talking to someone from Factors and they mentioned LinkedIn ads are great for awareness, but click through is generally very low. Maybe @Srikrishna Factors.ai has some data on this.
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Melvin
10/01/2024, 2:58 PMHey Gargi,
Yes, Single Image Ads format usually see a CTR of 0.4% (Good creatives cross 1% - I've seen it happen)
But I'm more interested to know the benchmarks for Dwell Time & Audience Penetration. These are two new features recently launched by LinkedIn.
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Vignesh Parthiban
10/01/2024, 6:41 PM@Melvin Found this post talking about audience penetration benchmarks for Linkedin Ads. Hope this helps.
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Melvin
10/02/2024, 1:00 AMAhh, I missed that post. Thanks Vignesh.
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parul sharma
10/07/2024, 6:00 AMAverage dwell time
Single Image Ad >4s anything less than 2s is too less
Thought leader Ad 5-8s is great <3s is less
Audience Penetration is mostly dependent on the type of targeting native or matched and campaign objective.
Audience Penetration >50% seems to be good
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Melvin
10/07/2024, 6:01 AMYou mean 4s right?
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parul sharma
10/07/2024, 6:02 AMCorrected! My bad.
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Melvin
10/07/2024, 6:04 AMThanks Parul. This helps.