Has anyone run performance marketing campaigns to attract HNI clients to webinars for the purpose of selling financial products & services. Looking to speak and understand best practices to target customers with ticket size of INR 50 lakh + spends.

Hi there. If you are targeting the Indian geography, Linkedin ads and facebook ads should work well in the performance marketing category. You should also try out Email marketing and whatsapp marketing as your outbound strategies.

LinkedIn, Facebook/ Instagram and sometimes Google search ads to acquire new customer. Targeting the top 10 percent is possible in these media channels. Leverage remarketing to engage customers and then convert. LI and Google are expensive channels but can have high conversion rate. If you have budgets advertise directly on moneycontrol from a brand building perspective. Not sure if the HNIs have time to attend webinars. It is better to send someone to office.