Hello everyone. Need this community's expert opinion..How to show the impact of how marketing efforts impact pipelines/sales/deal closures. Is there any way you have figured out a good metric to show that?

Net new: Contact / Company creation source: any of the non-offline sources Deal associated = Known, close date = known, deal amount = known Influenced: Contact / company / deal Creation source: any Last signifcant interaction before creation of opp : marketing efforts (its mostly email) The usual good metric is $$ sitting across pipeline. In early stages (pre-proposal) and late stages (post-proposal) Real impact = all of the filters above + deal stage = closed won