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Hey Guys, so I work for a B2B AI-SaaS company based in the US, and I want some understanding of:
1. Industry benchmarks: How do the industry metrics look like for Paid (google ads, LinkedIn ads) for the US location for this B2B AI-SaaS. I researched that the avg CPC for Google search is about approx $6 - $7 and rising, the avg CPM is about $350.
    a. What should be the trending Cost per MQL (where MQL could be either signed through google directly(PLG route); or form fill (SLG route))
    b. Avg. MQL:SQL
    c. Avg conversion rate (visit to conversion)
    d. LP visit to CTA button clicked rate
    e. Business email vs personal email conversion rate difference (meaning in the form fill business email is mandatory vs personal email is mandatory)
    f. Is there any merit in promoting fundraising events through paid ads and if yes, what should be the expectation?
Your valuable help will mean a lot. Thanks in advance