Need some insights on paid marketing for enterprise SaaS. Whats the thought process behind the channels used, targeting, funnel used etc. I have a plan for the same but would love to discuss with the people here.

It’s crucial to understand who your audience is and where they spend time online. For paid social, some audiences are more likely to be active on LinkedIn (Sales, Marketing, HR, Founders) while others are more active on Facebook/Instagram. And then for paid search, some audiences are actively looking for your solution (think search for the category term, “meal prep delivery software”, “meal prep business software”) while emerging categories don’t have nearly the search volume. Essentially, you have a few core channels to target with paid ads: • Paid Social ◦ Primary ▪︎ LinkedIn ▪︎ Facebook/Instagram ◦ Secondary ▪︎ Twitter ▪︎ Reddit • Paid Search ◦ Primary ▪︎ Google Search ◦ Secondary ▪︎ Bing Search ▪︎ Capterra PPC ▪︎ Clutch (service providers) • Display ◦ Google Display Network To decide on what channel to use, there are a few things to consider: 1. Is your audience there? 2. Can you target your audience? 3. Does that align with how they buy?

Following

Sharing my notes on paid media strategy for B2B SaaS companies selling to enterprises primary via a sales assisted motion: https://ishaan-shakunt.notion.site/Ads-rough-plan-B2B-SaaS-Sales-assisted-Selling-to-Enterprise-c69f90fd26c6416085c268436e43d122?pvs=4 Also my rough notes for the same for mid-market: https://ishaan-shakunt.notion.site/Rogh-Ads-plan-B2B-SaaS-Sales-assisted-Selling-to-Mid-market-1059554830a3441fa812a310ffc3eab6?pvs=4

I work with 2 companies that has an ACV of $200k and $100K. Happy to share my experience.

@Ankit You may find it interesting. You can also check @Sabari and @Likhith Reddy posts on LinkedIn https://www.linkedin.com/posts/shiyamsunder_googleads-giveaway-b2bsaas-ugcPost-7176143497740042240-Am_H?utm_source=share&utm_medium=member_desktop