Hey everyone! Has anyone experienced seeing like 60+ clicks on LI Website Conversions Ads and 0 leads in the CRM? Is it normal or an issue with the integration?

You mean you see conversions on LinkedIn or just clicks on LinkedIn?

Hey @Shubham We tested a website conversion campaign on LinkedIn. Can see around 60 clicks on the LI Campaign Manager but 0 leads in Salesforce.

Is the conversion rate of the page alright outside of the LinkedIn campaign?

Ok, it's a product page with the contact us button in the header - the one present across the website. @Shubham

Hey Umar. Just to clear the air, 1. Is it showing conversions in LinkedIn and 0 in CRM? Or 2. Is it showing clicks and 0 conversions in CRM?

Yes that’s common 😄 Even if everything else is working sound

@samyak Oh, I'm kinda relieved that it is not rare 😅

Conversion tracking for LinkedIn ads usually can never be as straight as it is for paid search. You need to map the whole journey of accounts and see how much LinkedIn ads is contributing For example, see the first page urls of the conversions you have received, explore session journeys that originated from LinkedIn ads Never forget to use utms even in your company page CTA, many people visit your website post clicking on your company profile…that is the reason you see a lot of difference in CTRs vs Engagement Rates These are some ways one could measure ROI from LinkedIn

Hmmm, this is helpful. Thanks mate

60 clicks doesn't guarantee you conversions. As Samyak said, it never works like Paid Search. Sometimes, 10 clicks on your LinkedIn Ad can give you good leads while 100 clicks won't. You'll need to check the demographic reports to see who interacted with your campaigns. As long as you make sure that you're covering all your ICPs Job Titles, you're good I'd say. Assuming you have a good offer + landing page experience that's frictionless with tracking in place (UTMs)

@Umar Amin https://s11s.slack.com/archives/C02ULADU6TW/p1719384999609129?thread_ts=1719308344.552569&cid=C02ULADU6TW You know where to find me for this stuff 😛