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It's a relevant question to this channel. Audience focused marketing should create more demand around your product but you couldn't able to track the exact roas. I would prefer having a good marketing mix with podcast buys, newsletter buys and native buys. If the native buys banners are ranking for your relevant queries it definitely worth trying. Newsletters pick a popular one do it only on the monthly or quarterly frequency one. Don't buy slots on Daily newsletters. SaaStr newspaper you won't get a slot for next 6 months really good one. Like wise there are few others. Morningbrew, Nathanlatka, Starterstory are some relevant ones for SaaS newsletter buys.

in what ways is it harder to track roas? couldn't you do it with UTMs?

Yes but most of the audience won't click the exact link you have posted in that newsletter letters. Same story like LinkedIn it will reach to the right audience but the CTR would be low. Podcast buy we can track using promo codes but mostly they won't use those codes during the signup.

@Andrew Judson We tried content syndication to get registrations for our webinar in the APAC region. We received registrations at $30/reg and had an attendance rate of 34%. So all in all, it worked pretty well for us.

@Shiyam what has been the budget mix approximately with these sponsorships?

10% I would prefer!

@Shiyam Got it