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# demand-generation
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Never never never enable the audience network. Our LinkedIn account managers enabled it by mistake and we spent around $10k. Got just 1 lead. We then had to get a refund of around 3-4k from them.
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Nope.
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Make sure you never enable the audience network. It will drain your budget quickly.
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Plus 1. Side note, we experienced something similar with Google Ads too with the search partners - CPA for new clients was literally 5X since we started measuring it.
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Thanks for the insights everyone, you all are awesome!