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Anyone working on partnerships / consultant marketing for their products? How are you guys approaching collaborations and partnerships in general?

I work on the partnerships side where we partner with VCs and startup programs. If i could be of any help I would be happy to chat

• Scrape and build relevant ICP data from LinkedIn/ IG - outreach (email, linkedIn, calls)

<@U054Z96TT9T> This is the approach I've been hard at work with. Not seeing big results with it, however. Maybe 1-2 signed partnerships a quarter. Have you had any success with it?

Yes, good for now, are also reaching out to influencers?

Hi <@U0534NDJD40> Partnership in B2B/B2C is a long game. If you're tying up with B2B companies, you need to give it at least 6 months to see any sort of results. Also, whilst you keep up your promises with them, remember to keep on harping what you expect them to do. Blogs, videos, carousels, joint webinars - always keep in mind what can you do to make their life easier or can you help them get in front of their audience better?

But, if you're partnering influencers, it is more of finding the right match for yourself - the persona, tone of voice, the audience they have. Still, you need to give it time for people to trust you.

Great piece of advice. thank you for that Karthik

<@U03B77PCDNY> Hi Saurabh, would love to catch up with you on this