I don't know it's just me, but the CPC recommendations for LinkedIn campaigns have gone up by 45% for me compared to last quarter and that too for the same audience. Anyone else facing the same problem?

+1 @Saheen facing the same issue but for a different audience group then cold layer! What is the audience you are running ads for? is it cold or retargeting?

Cold layer only. But even retargeting is also costly.

retargeting is! I am not seeing the same for cold layer!

It might be caused due to larger audiences sizes, try breaking down your campaigns into Enterprise, SMB or other relevant segments

Audience size is 40k, Our Target is only Enteprises above 5b USD.

maybe a case of learning gone haywire?

⬆️@Saheen in that case youight try segmenting high performing vs low performing industry/company/employee size/job titles/seniority segments and distribute budgets accordingly. You can also take a look at having conversion based bid strategy if you’re not already doing it. Ideally you should not go for a audience more than 8k for a single campaign on LinkedIn ads

I am using lead gen forms. Mainly promoting case studies. The campaigns are structured for each industry. The campaign in question is only for retail, US + Canada location, job titles, using company list. Will try job functions instead and see luck. Also cost cap strategy was always crap.

have you tried manual cpc? that might actually work given the segment you just mentioned.

Yes..only using manual CPC