Guys a friend runs a salon in Mumbai. She wants to try google ads for lead generation. Problem: she doesn’t have a website. solution: she has tried some google ad format which got her calls/messages back in the day. But doesn’t know the kind of campaign that the person handling ran. can you help me figuring best possible ad formats we can run for store footfalls and getting calls?

Facebook page could work?

the consumer journey could get long. also, will google optimise campaigns for facebook page visits?

She must be having a Google My Business profile? She can run ads on it.

yes she does. what cta do you recommend for it?

Call Now Message

Also could trying optimising GMB

@Chirag Gojaria has already recommended but I would say if she is looking for calls then book an appointment/call now is apt for a salon.

Local search ads on google my business