Has anyone analyzed open rates wrt audiences; Ente...
# markops
p
Has anyone analyzed open rates wrt audiences; Enterprise vs SMBs/Mid-market? Does Enterprises have some safeguards which doesn't give out read receipts or something? Why this question: 1. We are seeing landing page visits from the enterprise accounts after email sends, but our open rates/click rates are not matching the landing page visitors. 2. Seeing lower open rates on SDR outreach consistently for enterprises but had high open rates in SMBs (~70%-80%)
s
enterprises have a firewall generally, that affects open rates, try and send first email without links and that helps
p
True, that has worked definitely. but I think there's discrepancy b/w actual opens vs open rate reported to us on Amplemarket and hubspot.