Has anyone analyzed open rates wrt audiences; Enterprise vs SMBs/Mid-market? Does Enterprises have some safeguards which doesn't give out read receipts or something?
Why this question:
1. We are seeing landing page visits from the enterprise accounts after email sends, but our open rates/click rates are not matching the landing page visitors.
2. Seeing lower open rates on SDR outreach consistently for enterprises but had high open rates in SMBs (~70%-80%)