Recently came across an open role of Growth marketing, and in JD saw this requirement. I've always thought about it in this way that a person can become a specialist in a single category. Inbound and outbound are just handled by different people, that's why saas has AEs, SDRs, sales agencies. And inbound is also fundamentally different. How do you all think about this? A single role, can/ should have expertise over both?

it makes sense if it is a leadership role. Sales and marketing have been on opposing sides for too long, might as well bring them together and work towards a single goal.

Wasn't that kept that way for a reason? That's why saas companies have had a head of sales and head of marketing with separate teams.

Outbound reports to Marketing in some cases where marketing is responsible for pipeline. I have handled both inbound and Outbound at multiple companies. It depends on whether you have that skill or not.

Don't think Inbound and Outbound should be handled/ managed by the same person even if it's a leadership role. Whoever the team reports to - Associate Director, Director, or VP, it should be different for the two teams. The approach is totally diff for the two teams. But as marketing, both the teams can definitely have an integrated approach 🙂