what's the best way to use LI thought leadership ads?

It’s effective when you use thought leader for brand awareness during following scenarios: • For accounts who must have engaged with your content for long time and shown no buying intent. • For accounts who have come for demo meetings, but still in pipeline. We can use it as an air cover on hyper segmented audience for better outcomes.

Do not kill me for this but: Start with why?

A series of video posts promoted via thought leadership has been working really well for us. It should have a theme across the ads and the message should be related to the problem you solve. I'm seeing a ~3.5% CTR from the past ~7 weeks from our ICP.

End your post with “Agree?”