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Adpushup has a a couple of calculators (incld. ROI kind). Just Google “adpushup calculators” and you’ll see the entire list. @Shubham from Adpushup can help.

@Rakshit Soral don't waste your time with anything too basic. the problem is that these "roi calculators" are just another marketing fad with people just copying this without thinking too much. if your "roi calculator" is nothing but a bunch of 2-3 formulas which can be easily applied in excel, dont bother creating one. it should actually do something which your target audience cannot easily do in spreadsheet. demand capture is a function of value provided.

Makes sense. Aniruddh, can I DM you to ask something?

ofcourse 🙂

Also, Enterprise ROI part is a bit complex. Companies follow an ROI document that covers current and future business needs, implementation process downtime for one to many applications, cost of operating, service cost, and additional costs if any. Enterprises don't encourage such calculators that miss too many key aspects.

This is an interesting read - https://www.gong.io/resources/labs/sales-roi/

We turned our Forrester TEI reports into ROI calculator. Not the highest performing asset ads wise, but useful in sales pitches.

ROI calculators are more of a sales enablement asset rather than a lead magnet. It will help your account executives to emphasis the need for a solution like yours when the prospect is in the initial stages of their evaluation process and once they move further in the sales funnel the prospect can use the same to build a business case and get internal stakeholders buyin for the investment (especially when it is a high value purchase).

ROI calculator for Enterprise SaaS is a laughable gimmick. It can get attention but I doubt any are in your ICP. Even if they are, I really doubt intent! Poor MQLs that bring down your MQL to SQL conversion ratio! Like already said by @Elanchezhian Anandhan and @Aniruddh Jain focus on ROI calculators as Sales Enablement tools for champions to create internal business cases! The more personas it addresses the better!