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Try to include these elements: • why you vs them in 3-4 bullet points • case studies of customers who have shifted from them to you, good to have • a complete section on the main reason why people shift to you, can be pricing, integration, features, industry focus etc • your core strengths • good old social proof

Thanks Aniruddh! What would be your suggestion on having the book demo form on the landing page v/s redirecting to book demo form page?

Either is fine honestly. This is a thing you should test. On page may have a slightly better conversion rate but who am I to tell :)

There is a reason why so many don't have the form embedded on the lp and so many do 😇

I like the desktop LP version of Dreamdata vs Google analytics- https://dreamdata.io/dreamdata-vs-google-analytics