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If you're new to the org, you can focus on low-hanging fruits to increase/create an inbound lead flow every week/month. This will help you buy the next few week of time (& the peace 😄 ) from the founders. Once you have that, I'd start with working on some things that can generate leads in long term + some things that can show in the next 3-6 months (content distribution, SEO, partnering with complementary products, etc.)