This message was deleted.

Yes, works well but depends on your ICP too. Lead gen forms don't work out well here.

Remarketing works well. If you run lead gen ads, it doesn't work well for B2B. When I consulted for a company which sell Hotel Management solutions we ran lead gen ads on FB and Insta since Hotels customers are on FB and Insta so the hypothesis was the they are active on both these channels. The problem then will be choosing the segment/Demography. It is very wide not like LinkedIn. It becomes a little complicated that way.

Thanks for the replies :) My logic was that people use these platforms during their time away from work or during leisure time. So reengaging the engaged ones with content they can consume without hesitation (ungated contents like videos) or some interesting case study/PoV downloads.

@Saheen You can definitely run remarketing campaigns but the issue would be to justify the costs for running them. Remarketing campaigns on FB get a lot of view-through conversions. Unless you have a proper attribution tool set up, tracking view-through conversions is nearly impossible.

What attribution tool are you using Sneha?

@Shubham Nothing rn. Looking for one. Campaign 360 ecosystem seems to be the best at the moment

Linkedin and Google Search Ads are atleast 10x cost in terms of CPMs relative to Instagram/Facebook ads. So you get customers with intent to the website from channels like Linkedin and Google Search Ads, then remarketing on Google display, Instagram etc at a lower cost to increase awareness and finally a better qualified lead which has a higher chance of moving up the funnel.