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# generals
Slackbot
10/19/2023, 12:09 PMThis message was deleted.
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Shubham
10/19/2023, 1:45 PMYou mean email campaigns?
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Shrey Kulshreshtha
10/20/2023, 5:15 AMHey Shubham- any sort of campaigns including but not limited to events, webinars, direct mail , ads etc
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Shubham
10/20/2023, 8:57 AM1. Discounting+ Free Trial Works
Shubham
10/20/2023, 8:57 AM2. Events work too, where prospects get more confidence meeting current customers
Shubham
10/20/2023, 8:58 AM3. Everything else is seasonal+ hit and try+ dependent on pain point of ICP (new regulation, etc)