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# demand-generation
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DM. Have experience consulting companies with $150 to $250K ACV.
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1. Events 2. Niche specific case studies 3. Very personalized outreaches and gifting (using reverse IP tech) 4. Changing sales strategy to activation rather than booked demos so people in enterprises start talking to you.
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Shubham, could you please let me know what you mean by activation as a sales strategy.
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Generally sales team is incentiviced on number of booked demos. That is a hard nut to crack in complex decision making enterprise deals. One thing that can work is incentivising them on number of activation (just getting a response) via personalized messaging/ gifting. 1. ICP takes notice. 2. Basis reciprocating principle they are more open to next steps like invitation to a podcast, etc 3. Sales team stays motivated because they end up getting more responses and get to talk to their pipeline. 4. A percentage of this pipeline converts.
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1. Doubling down on Partner channels 2. Industry-specific content+ case study + webinars 3. Dividing sales industry - wise within regions, so core pitch and focus is easy 4. Landing page for filing RFPs, on demand demos for BOFU audiences 5. ABM via ads
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