Name of the role: Marketing Head What's the required years of experience?7 - 9 years Name of company: Saama Capital backed Wellness and Intimacy brand Recruiter's Email: fatema@meyrahkee.com What is the current marketing team size: 1 - 5 What's your current marketing team composition? 1 social media manager, 1 performance marketing manager, 1 content marketing manager Is the job fully remote? In-office If NOT fully-remote, which city? Mumbai What's the compensation range? 31 - 40 lpa What do you envision the role will do in the first year? This is a dynamic and creative role in a high-growth, pre-seed start-up. Given that we are a young start up, our team is truly our backbone. You’ll be responsible for a variety of tasks, including but not limited to: ● 360 Campaign Planning and Execution: ○ Lead the development and execution of comprehensive 360-degree marketing campaigns across various channels, including digital, social media, events, and traditional media. ○ Ensure campaign consistency, messaging, and seamless integration to maximize brand impact. ● Budget Management: ○ Develop, allocate, and manage marketing budgets to optimize resource allocation and drive measurable ROI. ○ Monitor expenses, track performance against budget, and make data-driven adjustments as needed. ● Lead Generation and Conversion: ○ Implement strategies to generate high-quality leads and drive conversions throughout the sales funnel. ○ Collaborate with sales teams to optimize lead nurturing processes and enhance sales enablement materials. ● Data-Driven Insights: ○ Utilize data analytics to measure and analyze campaign performance, providing actionable insights for continuous improvement. ○ Make informed decisions based on data-driven recommendations to optimize campaigns and resource allocation. ● Team Leadership and Development: ○ Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and professional growth. ○ Set clear goals, provide guidance, and monitor progress to ensure team success. ● Strategic Partnerships: ○ Establish and nurture strategic partnerships to enhance brand visibility, expand reach, and drive joint marketing initiatives. ● Market Research and Trends: ○ Stay updated on industry trends, competitive landscape, and emerging technologies to inform marketing strategies. ○ Conduct market research to identify customer needs, preferences, and behaviors. What will the role be measured on? ● Exceptional understanding of sales funnel optimization, lead generation, and conversion tactics. ● Strong analytical skills, with the ability to interpret data and generate actionable insights. ● Demonstrated success in planning and executing 360-degree marketing campaigns across multiple channels. ● Exceptional communication, collaboration, and presentation skills. What's the annual marketing budget range? (optional) Helpful links and resources to help the candidate learn more about your startup: Culture deck, news articles or feature stories): Sent via zapier.com/app/editor/153954729#slack