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# generals
Slackbot
08/28/2023, 6:04 AMThis message was deleted.
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Srikanth V
08/28/2023, 11:03 AMHi @Abhishek Shankar Srivastava - one key feature should be an automatic data enchirment - either direct sync (or) notification to existing CRM to update contacts with email id changes --> this will ensure database hygiene and will prompt required tweaks in email nurture campaigns.
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Abhishek Shankar Srivastava
08/29/2023, 6:36 AMThanks @Srikanth V!
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sahil raka
08/31/2023, 12:17 PMHi @Abhishek Shankar Srivastava - If Europe is one of your target markets , do specifically check the match and fill rates for an Europe contact sample set.
Also, do check if you are getting good coverage on all sets of accounts/contacts across SMB,Mid-Market and Enterprise segments.
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Abhishek Shankar Srivastava
08/31/2023, 12:25 PMSure @sahil raka will keep an eye on this. Specific Europe region analysis - is it because of gdpr complexities? I've recently seen that these platforms also highlight CCPA certificates for California along with GDPR
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sahil raka
08/31/2023, 12:44 PMYep. GDPR does affect Europe data.
sahil raka
08/31/2023, 12:46 PMYou can also check out this vendor scorecard if not already - https://www.joinpavilion.com/resource/vendor-scorecard-data-enrichment
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