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# general
s
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s
Shop’s open 😃 but yes can help.
y
Hey Yogesh- SPF isnt setup properly. It’s a TXT record that you need to add in your domain registrar DNS records. These emails are being sent to the ones who opted in or cold outbound? Are you running warmup and what are the current email volumes being sent?
s
Looks cold, based on the SPAM rate. Also are your running multiple domains or just one?
y
Most of these are cold, our domain was quite beaten up, we decided to move towards a fresh domain 🙂
d
Seems more like cold. Apart from this I have to look into mail copy as well to help you in boosting open rate and reducing spam rate... I also see there is an SPF softfail error... You need to setup that properly
c
I'd recommend having 2-3 separate domains apart from your primary domain for cold outreach purpose (preferably same name with different extensions - io/net/info) - so it doesn't affect the health of your primary domain. You don't want your actual emails going to spam (e.g. founders/presales team mails going to potential customers' spam - speaking from experience). While you're using 1 of these 'outreach' domain, you can park the 2 for 'warm-up' mode. Keep an eye on the domain being used and its health. So, you can 'park' it for warm up timely and take the healthy one for use. Pro tip: If your HR is also using your primary domain for bulk outreach to candidates, time to gift them additional for this.
y
Thanks a lot for your inputs, everyone. Moved to a new domain and warming it up for now
🙌 1