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This is for what niche and ICP Akshad?

ICP is HRs

if you knock on 100 doors and 35 open the door but dont buy from you after hearing your pitch, probably you should work on your pitch instead of finding more ways to knock on more doors. just saying!

We've exhausted our email database as of now. Linkedin isn't giving out anything substantial. 4-5 odd leads a day. I am wondering if we need to find new ways to find doors😅

Have you tried the partnerships route or offline events where you're sure your ICP will hang out?

Yes, we have offline events twice every month.

you need to grow an entire forest to find the wood to build more doors. jokes aside. exhausting your email database tells me you have spammed them without testing your messaging or value prop. there seems to be more work to be done there. my suggestion is to do 1:1 calls with 10 prospects in your ICP. ask them: • do you need our product? • why would you use it over alternatives? • how do you buy such a tool? (channels, decisions makers, influencers, users, pricing etc.) • what are your media habits? where do you hangout? which blogs, newsletters, podcasts do you consume? there's so much background work that needs to be done here than simply finding new doors.

+1 to @Aniruddh Jain In addition, Do check which channel has been working till now? Which channels will give a better ROI? Taking an example of email outreach, Considering, 35% open rate 3% CTR 10% conversion rate 15% lead to opportunity 50% opportunity to closed won Let's say you do email outreach to 100k+ contacts a month. 35k+ will open. 1k+ will click and come to the site. 100+ will convert. 16+ will convert to an opportunity. 8+ won deals. Does this math justify the ROI ( effort + cost )? Then there is a risk of domain getting spammed and annoying potential prospects too.

@Aniruddh Jain any particular structure or examples which could be used for the reach outs?

Context

ICP - e-commerce marketers Geography- US Rev - $1M - $50M

Structure

Hey <name>, { a relevant customer} just reduced their {core KPI related to painpoint} x% by using our tool. {Put forward the USP}. Interested to discuss?

Example

Hey Sam, Myntra just reduced their cart abandonment ℅ by 7℅ with Caby.nn. Caby is a low-code tool built for e-commerce brands like yours to make shoppers buy faster with personalized time-bound offers. Interested to discuss? Would love to understand other structures or examples for LinkedIn reach outs and cold emailing. P.S. - A bit sceptical about sounding too direct or sakeszy in the first message. Need all of your inputs 😊

This is fine but no one can tell what will resonate with your prospects, so just test with a few templates and find what works best.

Any particular benchmarks to take into consideration - just to be sure it's working or not working?

Benchmarks are useless. If I tell you that email CTR benchmark is 20% while the best you're getting is 2%, will you beat yourself up over this 10x difference or just focus on improving wherever you can?

Makes sense. Thanks @Aniruddh Jain

Would be interesting to understand what you are doing in the inbound side of things