s11s

do you mean hotstar or hotjar? :rolling_on_the_floor_laughing:

these ads are likely personalized using a 3rd party DMP, which knows email or IP = x has shown interest in certain topics and when a hotstar account with the same email/IP logs in then, they see the same ad targeting. it works in some cases, yes but it is still a largely unsolved problem. you stay alone in your house, if you lived with a larger group, you would see all kinds of ads you never showed interest in :stuck_out_tongue:

Using corporate IPs will get you more random ads :stuck_out_tongue:

<@U02USELSBRT> yes hotstar my bad :sweat_smile: Make sense, with more number of users for a single account the ads will get personalized according to the group and not individual. Thanks :pray:

<@U03A397SJCF> haha I don't have the courage to open hotstar, Netflix in my ofc space. So my personalized ads are still personalized for me till now :joy:

CTV personalization can also happen at 3 levels.

You buy a LG TV- LG has your mobile login.
You are using Amazon Fire stick - they have your mobile login.
You install Jio app- they have your mobile login too.

There are companies who stitch everything using identity graph (more about them here: <https://www.richpanel.com/blog/what-is-an-identity-graph|https://www.richpanel.com/blog/what-is-an-identity-graph>)

Thanks <@U02V5HU4EP2>, identity graph seems helpful in this scenario; great blog by Amit! This topic is becoming more interesting :face_with_monocle: