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Using it since last 3 quarters. Forecasting ROI is tricky. We usually divide the outcomes on 2 dimensions: 1. Impression influenced 2. Click Influenced And then see what all we can link back to Rollworks. It is hard to say what revenue you can attribute to say, impression influenced, that's where we just focus the ROI on 2 things: 1. Are we being able to reach the accounts which are eventually converting to pipeline? 2. How many and how efficiently are we able to reach them?

This is helpful Aniruddh.

Are there certain regions where Rollworks match rate is better @Aniruddh Jain?

We only do it for US

I am yet to see an directly influenced ROI for rollworks. clicks and impressions start showing up once reps do their outreaches and the CTR is very poor on these impressions. My theory is that most b2b companies keep rotating between these platforms and vast majority do not see anything tangible out of it, so they start reporting on pipeline acceleration, brand recall and such metrics.

dropping truth bombs @theanand, please let us live in our world of ABM delusion :D

Have you guys seen better response rates to even sales emails for target accounts post they have a ABM ad touch point?