Name of the role: Product Marketing Executive What's the required years of experience?2 - 5 years Name of company: Wisdmlabs Recruiter's Email: puja.mandal@wisdmlabs.com What is the current marketing team size: 1 - 5 What's your current marketing team composition? Our team currently consists of 5 marketing mavens (a mix of product marketing executives and content writers) Is the job fully remote? Fully Remote If NOT fully-remote, which city? What's the compensation range? 5 - 10 lpa What do you envision the role will do in the first year? Candidate will be responsible for creating and executing product marketing strategies for our suite of products, aimed at improving brand awareness, increasing customer acquisition, and driving revenue growth. The role will require a deep understanding of our target audience, market trends, and competition. What will the role be measured on? In this role, you will own the product marketing of our WooCommerce and LearnDash services verticals. You will be directly responsible for ensuring a steady inflow of high-quality leads into our services funnel. You will work closely with the sales and delivery team to understand business goals for the quarter and use that to build and execute the marketing plan. Responsibilities: Conduct market research to gain insights into customer needs, preferences, and trends, and use this information to inform marketing strategies. Develop a deep understanding of our offerings and the customer problems that they solve for. Ace your product expertise: Come up with hypotheses and run experiments, conduct user interviews, analyze product data, and talk to our existing and potential users regularly to deeply understand and validate their needs and expectations. Work closely with cross-functional teams - including sales, product development, and design - to hypothesize, validate, develop, and launch new products and features. Create persuasive product messaging and positioning that resonates with our target audience and differentiates our products from competitors. Develop and execute product marketing plans that align with the company’s business objectives. Develop product launch plans and go-to-market strategies that drive customer acquisition and revenue growth. Create and manage product collateral, including sales presentations, product sheets, and case studies. Develop and execute digital marketing campaigns, including email marketing, social media, and paid advertising, to promote our products. Analyze and report on the performance of product marketing campaigns, using data to make data-driven decisions and optimize campaigns. What's the annual marketing budget range? (optional) Helpful links and resources to help the candidate learn more about your startup: Culture deck, news articles or feature stories): About WisdmLabs: WisdmLabs is a leading web development company that offers quality products and services. It is also. one of the biggest organizations in India that work with WordPress and open-source technologies. We have a young, vibrant team that’s driven by our values and mission. Our goal is to be a company that builds simple solutions that delight customers. And to reach that goal, we believe our people are our biggest asset. We are always on the lookout for committed, motivated. individuals to join our team. So, if you want to be part of a fast-growing company that has immense learning opportunities and a razor-sharp focus on customer success, we’d love to hear from you. Find out more about us on our website: - https://wisdmlabs.com/ Sent via zapier.com/app/editor/153954729#slack