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@Jayant Kaul, it will depend on campaigns: • For generic high-intent keywords, a CTR of 10-12% is something that you can achieve • For the competition keywords, ◦ Alternative keywords are something between 7-8% something that you can easily target ◦ High-intent competition keywords: 5-6% is achievable I would suggest, experimenting with ad copy and also keeping an eye out on the Abs Impression share. Although online forums have mentioned 3-4% as the B2B standard but the more the merrier 🙂