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What’s your LinkedIn strategy right now? What kind of content has brought you traction and how’re you measuring traction? This will give you an idea of what you should be doing more of. You may not need to post twice a day. When the PMM says product posts what do they mean? Like, you could post educational posts about (in this case) revops and revenue intelligence and it’d connect back organically to your solution. Without being in your face “product” post. Sorry if it’s not the direct answer you needed :)

Hey @Neha thanks for your inputs. By product posts he means predominantly have product features called out in the post and creative. I have analysed past few posts and on linkedin specially direct selling posts dont perform well. Educational posts we are already doing it. Our linkedin strategy right now is focussed more on brand awareness. The product marketer wants specific and dedicated product feature posts to be leveraged every week.

Great so show this data to the PMM to support your idea (of not doing too many salesy posts). If he’s doing case studies you could add those to the calendar.

In my opinion you should revise the numbers. For brand awareness, my question 1 is how many people are you connected with and how many followers do you have. It is not basic. Just the sequence or number of posts wont help you.