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# demand-generations
Slackbot
04/20/2023, 2:21 PMThis message was deleted.
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Sid
04/20/2023, 9:42 PM
Do you mean agencies who can help get folks to attend your event/webinars?
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Kritika Swarup (100ms)
04/21/2023, 1:30 AMYeah
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Sid
04/21/2023, 1:44 AM
@Paddy @Nivas Ravichandran @Ketan Pandit - help a fellow marketer?
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Sandeep John
04/21/2023, 2:43 AM@Kritika Swarup (100ms) Groundswell group, Ortus club. DM me I can do an intro if you need.
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Nivas Ravichandran
04/21/2023, 2:47 AMCheck with the lead generation agencies to do audience generation too.
Nivas Ravichandran
04/21/2023, 2:47 AMGroundswell are more event management but they are open to trying it out.
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Nivas Ravichandran
04/21/2023, 2:47 AM@Sandeep John How is Ortus pricing?
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Ketan Pandit
04/21/2023, 2:48 AMOrtus is $15-20k per event. 12-14 ICP lead per round table
Ketan Pandit
04/21/2023, 2:49 AMThey have a slab based pricing for # of events
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Sid
04/21/2023, 2:49 AM
What's their focus audience?
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Ketan Pandit
04/21/2023, 2:50 AMI’m speaking to two agencies in the US right now. Let me see their abilities and come back @Kritika Swarup (100ms) don’t want to recommend before I’ve tried them
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Ketan Pandit
04/21/2023, 2:50 AM@Sid ortus? Mostly tech but they operate as a horizontal
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Sid
04/21/2023, 2:51 AM
Ahh cool!
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Shrey Kulshreshtha
04/21/2023, 8:31 AMThe quality with Ortus is great but the pricing is very steep.
Is there a budget range that you have in mind ?
There are agencies that can help audience to register at 15-20 USD per lead but they won't guarantee live attendance.
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Kritika Swarup (100ms)
04/21/2023, 8:37 AM@Shrey Kulshreshtha any that worked for you ROI wise?
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Abhash
04/21/2023, 9:25 AMThis is what you can achieve with running ads on LinkedIn and Meta as well. And get some bonus impressions out of the activity.
There are agencies that can help audience to register at 15-20 USD per lead but they won't guarantee live attendance.k
Kritika Swarup (100ms)
04/21/2023, 9:28 AMWe haven't seen ROI worthy turnout with running ads on LinkedIn and Meta.
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Abhash
04/21/2023, 9:33 AM+agree @Kritika Swarup (100ms) - I meant the same - it’s not RoI-worthy / that’s the reason why the high cost of Ortus - probably makes sense for potential high ACV/enterprise accounts only
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Shrey Kulshreshtha
04/21/2023, 9:34 AMHi @Abhash - What is the approx cost per lead on linkedin for such campaigns?
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Abhash
04/21/2023, 9:35 AMsame as you’ve mentioned, $15-20 CPL
gets cheaper with broad/hype-y topics, but again not relevant leads
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Shrey Kulshreshtha
04/21/2023, 9:36 AM@Kritika Swarup (100ms) - there are associations ( industry or technology specific ) that you can consider partnering with for custom webinars. Typically the cost is much lower and you get a larger volume of leads as well though the quality will be lower.
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Abhash
04/21/2023, 9:37 AM^ +1 - for example, HR.com for that audience
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Shrey Kulshreshtha
04/21/2023, 9:37 AM@Abhash Yes if the CPL is 15-20 USD then makes a lot of sense to run those campaigns on linkedin for the bonus branding
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Kritika Swarup (100ms)
04/21/2023, 11:25 AMYeah industry association is working well for us as well for webinars. Trying to figure something with them for on-ground as well. Will update here as well, once we see results!
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samyak
04/21/2023, 3:23 PMAs fas as an online webinars are considered, we recently run one and got around 97 attendees(143+ registrants)...let me know if that helps
https://www.linkedin.com/posts/samyak-tripathi_marketing-b2bmarketing-demandgeneration-activity-7054068980520484865-ZaMW?utm_source=share&utm_medium=member_android
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Paddy
04/22/2023, 5:45 AM• Ortus is good for CMO and CEO
• Chief executive group for CFO CIO CHRO
• Evanta for CSIO
• Third door media, Ironpaper qna marcomm, adweek for leadgwn for online event
Cost:
• For online events / webinar : 300-500 registrations - 10K
• For cxo roundtable 12k-20k based on the commitment
For webinar I recommend using the database tool and inviting the audience which will cost us 6k-10k usd for 20000 credits
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