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# markopss
Slackbot
04/19/2023, 6:25 PMThis message was deleted.
😂 9
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Niranjan Bala
04/22/2023, 1:46 PMImho trouble is marketers were showing the stakeholders some numbers and those numbers are either not showing up or not showing up in a matching kinda way.
The other issue is people knew the way around the house, now the new house feels completely new
Niranjan Bala
04/22/2023, 1:50 PM@Sourajit Mukherjee what are the things marketers would miss (like really life or death scenario) if ga was not available
1. The one thing I can think of audience building for ads, that's available in ga4
2. Attribution report and the ability to view diff models (that I sincerely think is extremely under used)
Niranjan Bala
04/22/2023, 1:51 PMAnd why folks have not started using/tracking it in parallel is totally beyond me 🥲
a
Ahaan Pandit
04/22/2023, 4:10 PMs
Sourajit Mukherjee
04/22/2023, 4:30 PMI think mostly marketers use GA to track traffic and conv of each channel using first touch.
Sourajit Mukherjee
04/22/2023, 4:31 PMBut i have some goal setting horrors😂