Imho trouble is marketers were showing the stakeholders some numbers and those numbers are either not showing up or not showing up in a matching kinda way.
The other issue is people knew the way around the house, now the new house feels completely new
Niranjan Bala
04/22/2023, 1:50 PM
@Sourajit Mukherjee what are the things marketers would miss (like really life or death scenario) if ga was not available
1. The one thing I can think of audience building for ads, that's available in ga4
2. Attribution report and the ability to view diff models (that I sincerely think is extremely under used)
Niranjan Bala
04/22/2023, 1:51 PM
And why folks have not started using/tracking it in parallel is totally beyond me 🥲