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# markops
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😂 9
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Imho trouble is marketers were showing the stakeholders some numbers and those numbers are either not showing up or not showing up in a matching kinda way. The other issue is people knew the way around the house, now the new house feels completely new
@Sourajit Mukherjee what are the things marketers would miss (like really life or death scenario) if ga was not available 1. The one thing I can think of audience building for ads, that's available in ga4 2. Attribution report and the ability to view diff models (that I sincerely think is extremely under used)
And why folks have not started using/tracking it in parallel is totally beyond me 🥲
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I think mostly marketers use GA to track traffic and conv of each channel using first touch.
But i have some goal setting horrors😂