Name of the role: Product Marketing Lead What's the required years of experience?5 - 7 years Name of company: Goldcast Recruiter's Email: kriti@goldcast.io What is the current marketing team size: 6 - 10 What's your current marketing team composition? Social media and product marketing: 2, community: 1, event marketing: 1, content: 1, growth: 1, partnerships: 1, ops: 1 Is the job fully remote? Fully Remote If NOT fully-remote, which city? What's the compensation range? 50 lpa+ What do you envision the role will do in the first year? - At least 3-5 years of experience in a Product Marketing or similar role, ideally in a fast growing / early stage SaaS startup targeted at enterprise - Metrics driven: Have a strong understanding of product adoption and SaaS metrics - Overlap working hours with EST (9am-1pm ET) - Track record of effectively partnering with multiple stakeholders, especially product management, engineering, sales, and demand generation teams - Excellent writing, speaking, and visual storytelling skills. Your work will appear in publications, our blog, on our website, in sales presentations and at events that we host What will the role be measured on? 1. Understands of scope of Product Marketing - ex: What’s your understanding of the product marketer’s role, how do you define success? 2. Capable of leading the marketing launch of products - ex: Walk me through your last product launch 1. Good answer: detailed response on positioning and messaging from beginning, middle, and end. Continuous colloaboration with Product and enablement with Sales. 2. Bad answer: Too general, does not mention 3. Tactically capable - ex: how do you approach competitive analysis? 4. Self Aware & Continuous Learning - ex: What are some companies that you think are doing product marketing well and why? What’s a product marketing launch that did not go well, and why? 3. Candidate Assignment (2 business days to complete) 4. **Cross Functional Alignment 1. Product Alignment: Use candidate assignment as basis for questioning 2. Metrics Driven - ex: Share examples of success product marketing launches and how you determined those successful What's the annual marketing budget range? (optional) Helpful links and resources to help the candidate learn more about your startup: Culture deck, news articles or feature stories): Sent via zapier.com/app/editor/153954729#slack