Name of the role: SEO Analyst What's the required years of experience?3 - 5 years Name of company: EdgeVerve Infosys Recruiter's Email: saheenc.najeeb@edgeverve.com What is the current marketing team size: 30 - 40 What's your current marketing team composition? The marketing team consists of digital, brand, gtm, product marketing and Analyst relations team. The digital team has 1 team lead, 2 Senior resources, 1 social media, 1 content writer and 2 web developer resources Is the job fully remote? Hybrid (base needed in HQ city) If NOT fully-remote, which city? Bangalore What's the compensation range? Based on experience and expertise What do you envision the role will do in the first year? Carry out keyword research and content gap analysis for various content assets and resources Identify and execute high-ranking, authoritative, link-building opportunities Build relationships with bloggers, journalists and identify relevant opportunities to expand SEO presence Stay up to date with trends in outreach and link-building, tools, and applications Recommend search insights and opportunities from competitor’s and the industry Conduct technical SEO audits and work alongside the web team to make changes Recommend On Page optimizations to improve SEO performance Recommend ideas and strategies to optimize pages for better conversion rate Monitor and analyze SEO performance metrics and create insightful SEO reports Proficiency in using various SEO tools Work collaboratively with other marketing teams What will the role be measured on? Growth in organic presence reflecting in better number of Leads Diversify the organic traffic presence across strategic geographical regions Increase in organic traffic on a Quarter over Quarter basis Increase the share of non-branded keyword traffic over a period Ability to bring high quality editorial and contextual links Achieve better conversion rates for pages with significant traffic What's the annual marketing budget range? (optional) Helpful links and resources to help the candidate learn more about your startup: Culture deck, news articles or feature stories): https://www.edgeverve.com/possibilitiesunlimited Sent via zapier.com/app/editor/153954729#slack