It does sound like what many marketers I know face
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Rajesh Bhattad
03/23/2023, 11:09 AM
Yep. Very quickly the marketing goal is rightly shifting from MQL count to Pipeline targets. However marketing's visibility into the sales funnel is still hazy at best.
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Ketan Pandit
03/23/2023, 12:45 PM
We no longer care about MQLs (empd died years ago #IYKYK). For us the focus is how many demos we get from inbound are falling in the ICP definition. Pipeline is not in our control entirely (at this stage), but we keep an eye on it.