Do you aggressively negotiate contracts that you get from bigger players when looking to do partner marketing? If not, then it’s worth assessing - why not. Bigger blogs/agencies/associations etc usually inflate their initial quotes when offering terms. I learnt it at Wingify (thanks to the focus on CAC/LTV and ROI) that we need to be shameless in negotiating. If one thinks that partnership will be better in quality just because we signed contracts fast, paying the initial quoted price and boosting each others ego, then I encourage you to rethink. Money saved, especially in early stages can be invested in other campaigns, more experiments can be run on paid or just have more runway, the length of the runway (in months) sometimes can make or break the growth story. After my stint at Wingify I have become brutal in negotiating especially with bigger, more successful agencies/firms/partners.

A big-ass ATS just became our integration partner. Or you might say our integration with them went live. If you need a parallel, imagine if Outplay launched their integration with Salesforce. What should be my co-marketing playbook? (yes, I am crowdsourcing a this part of my job, coz I am not an expert)

Building Good Channel Partnerships on top of Product/Integration Partners is something, I think, is an underutilized tactic...how do you guys approach this, and what are your thoughts about the impact of this?

Has anyone worked on creating a startup perks program from scratch here? Would love to talk.

Hola, has anyone recently evaluated mobile measurement partners and would like to catch up on DM to discuss this?