s11s

set the channel description: Share horrifying marketing stories. After all, we learn from other's mistakes :wink:

<https://www.youtube.com/watch?v=Xp0xzapm-zY>

So today we were learning about product placement and our professor showed this video <https://youtu.be/y8OPHgRMYtA|https://youtu.be/y8OPHgRMYtA>

A perfect market horror piece

i was half wondering - how a post got 6 variety of similar color tone wala emojis and that too from 1 person :confused:

Yeah and content marketing is just writing blog posts :smiling_face_with_tear:

this feels more like rant. ab kisne bol diya :slightly_smiling_face:

The suggestions they give are so crucial :grimacing:

I feel you though, i get that with tech/dev too all the time. almost everyone other than me feels they know the architecture/whats easy etc

cold-email.png

No brainer: Adding a subject line first xD

• Lacks personalisation. 
• Needs concise, well-edited, grammatically correct sentences in second person— _"Would you be open to scheduling a meeting?"_ 
• Calendly link
• Proper email signature. Wasting precious marketing real estate there.

How the product solves the problem - comes under personalization?

They don't know the problems you're facing atm, unless you've engaged with a specific BOFU content piece. So, requesting a discovery call and probably sharing a resource for enterprise TA, would be ideal.

sharing a resource =&gt; between a link to a blog / attachment (pdf) /video link of the product demo what would you recommend?
<@U030KV8R8RL> i am little unfamiliar with marketing jargons. what comes under BOFU content piece?
Some more context - this is a L&amp;D solution targeting SMEs - would a sample content video as a vimeo link is a good idea?

Links over attachments for two reasons:
1. Attachments can reduce delivery rates because email providers may assume malicious attachments, and higher size emails have a lower delivery rate too. 
2. Links can allow capturing further data like on-page engagement. A link to a good landing page can also guide the person to the next desired step. 
BOFU = Bottom of the funnel = content that would resonate more with someone who has more idea of the product/service and is perhaps closer to booking a sale. Top of funnel content (TOFU) is more education or awareness driving in nature. MOFU (Middle of the funnerl) is in between things and a funny jargon :P

WhatsApp Image 2022-03-01 at 12.43.16 PM.jpeg

<https://twitter.com/RyanMcCready1/status/1498466274183102472?t=iw5jPwXUjrIsd1nXqrJDag&amp;s=19|https://twitter.com/RyanMcCready1/status/1498466274183102472?t=iw5jPwXUjrIsd1nXqrJDag&amp;s=19>

Screenshot_20220304-215240_WhatsApp.jpg

I had this encounter once early on in my career, was 2 drinks down on a friday evening and had sent the the 7th iteration of the design for review, ended up responding with "free mujra not a part of my JD"

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I wonder if they would want this person to open the close the doors of the office as well.

One salary, ten jobs. Typical beggar companies! :face_with_rolling_eyes:

Will this guy also prepare and serve tea to everyone in the office? Why did they leave that out?

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someone's dead meat :rolling_on_the_floor_laughing:

if such a thing happened i would be serving death sentence for mass murdering my email marketing team

Is it just me who finds the grammatical mistakes unsettling? :confused:

Image from iOS.jpg

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what's with the copywriter and who's approving this....:no_mouth:

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Only we Indians are capable of being like this :clap:

Adobe charges you to cancel subscriptions!
Don't be like Adobe.
<https://www.linkedin.com/feed/update/urn:li:activity:7023746008517894145/>

An incredible six-minute horror epic.
<https://www.youtube.com/watch?v=wbfu39l0kxg&amp;t=355s>

At least they didn’t use ‘supercharge’ 

Mastered the exploitation curve :laughing:

everything seems disruptive when you call basic excel functions AI

FB_IMG_1697677130043.jpg

Oh the day after is IND PAK match 
Where’s the intern that hates Pakistan. Let’s ask him to put the hate together and use that as ad creative. 

There is no point degrading your competition or opponent. Rise above them and show them how’s it done. 

The Mauka ad was well done IMO

It’s good that they are documenting the young one’s journey this time…


Yeah but they shouldn't have involved memers and meme pages. Don't look good on them

My wall is flooded with Ambani’s news. I think after a point it’s dumb. Rather than going all guns blazing, they could have reduced the frequency and increased the duration.

But who are we to comment, jitna time ye likhne me laga utne time me wo crores me kama lega :sweat_smile:

The only one making money here is the PR firm

<@U0637TXBCN7> oh man throwback. I haven't heard someone call it a wall in years. 

I thought this would be one of those weddings where no pictures or footage come out. Sad they made it such a debacle. 

Also apparently RI RI mispronounced bride's name lollll

I want to be the billing firm taking care of all expenses 

Can make so much money just by pennies on dollars. 

Thinking of restarting my travel business again 

Why this thread empty..is it because everything we are doing is horror now by default so that it doesn't require special mention? :slightly_smiling_face:

quantum horror ser
AI is soooooo past now