s11s

set the channel description: Share horrifying marketing stories. After all, we learn from other's mistakes :wink:

<https://www.youtube.com/watch?v=Xp0xzapm-zY>

So today we were learning about product placement and our professor showed this video <https://youtu.be/y8OPHgRMYtA|https://youtu.be/y8OPHgRMYtA>

A perfect market horror piece

This is more of a personal horror story. I once was told, in a very sage and tranquil tone, "After all isn't product marketing all about demand generation?"

i was half wondering - how a post got 6 variety of similar color tone wala emojis and that too from 1 person :confused:

Yeah and content marketing is just writing blog posts :smiling_face_with_tear:

Every day is a (marketing) horror because everyone knows how to do my job better than me :smiling_face_with_tear:

this feels more like rant. ab kisne bol diya :slightly_smiling_face:

The suggestions they give are so crucial :grimacing:

I feel you though, i get that with tech/dev too all the time. almost everyone other than me feels they know the architecture/whats easy etc

cold-email.png

i went to the website and submitted a contact form - what all can be improved in this email

No brainer: Adding a subject line first xD

• Lacks personalisation. 
• Needs concise, well-edited, grammatically correct sentences in second person— _"Would you be open to scheduling a meeting?"_ 
• Calendly link
• Proper email signature. Wasting precious marketing real estate there.

How the product solves the problem - comes under personalization?

They don't know the problems you're facing atm, unless you've engaged with a specific BOFU content piece. So, requesting a discovery call and probably sharing a resource for enterprise TA, would be ideal.

sharing a resource =&gt; between a link to a blog / attachment (pdf) /video link of the product demo what would you recommend?
<@U030KV8R8RL> i am little unfamiliar with marketing jargons. what comes under BOFU content piece?
Some more context - this is a L&amp;D solution targeting SMEs - would a sample content video as a vimeo link is a good idea?

Links over attachments for two reasons:
1. Attachments can reduce delivery rates because email providers may assume malicious attachments, and higher size emails have a lower delivery rate too. 
2. Links can allow capturing further data like on-page engagement. A link to a good landing page can also guide the person to the next desired step. 
BOFU = Bottom of the funnel = content that would resonate more with someone who has more idea of the product/service and is perhaps closer to booking a sale. Top of funnel content (TOFU) is more education or awareness driving in nature. MOFU (Middle of the funnerl) is in between things and a funny jargon :P

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<https://www.ibo.org/about-the-ib/governance-and-leadership/ib-board-of-governors/peter-hoeben/>

<https://twitter.com/RyanMcCready1/status/1498466274183102472?t=iw5jPwXUjrIsd1nXqrJDag&amp;s=19|https://twitter.com/RyanMcCready1/status/1498466274183102472?t=iw5jPwXUjrIsd1nXqrJDag&amp;s=19>

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When you come 1-1 with a mazza nhi araha feedback on a marketing piece

I had this encounter once early on in my career, was 2 drinks down on a friday evening and had sent the the 7th iteration of the design for review, ended up responding with "free mujra not a part of my JD"

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I wonder if they would want this person to open the close the doors of the office as well.

One salary, ten jobs. Typical beggar companies! :face_with_rolling_eyes:

Will this guy also prepare and serve tea to everyone in the office? Why did they leave that out?

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someone thought subject has to be bold ....#dev

someone's dead meat :rolling_on_the_floor_laughing:

if such a thing happened i would be serving death sentence for mass murdering my email marketing team

Is it just me who finds the grammatical mistakes unsettling? :confused:

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what's with the copywriter and who's approving this....:no_mouth:

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Gotta handsdown one of the unrealistic internship opportunity that I have seen.

Only we Indians are capable of being like this :clap:

Adobe charges you to cancel subscriptions!
Don't be like Adobe.
<https://www.linkedin.com/feed/update/urn:li:activity:7023746008517894145/>

An incredible six-minute horror epic.
<https://www.youtube.com/watch?v=wbfu39l0kxg&amp;t=355s>

<https://twitter.com/HireFireTeam/status/1636182849861591046?t=G2FVRgzZxZ5Dr5PL3rJmNw&amp;s=19|https://twitter.com/HireFireTeam/status/1636182849861591046?t=G2FVRgzZxZ5Dr5PL3rJmNw&amp;s=19>

At least they didn’t use ‘supercharge’ 

Mastered the exploitation curve :laughing:

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Stupidity Max - They could have chosen the other way. India wins by 100 runs or 3 wickets | 10% etc etc
Would have made it more witty humor

Oh the day after is IND PAK match 
Where’s the intern that hates Pakistan. Let’s ask him to put the hate together and use that as ad creative. 

There is no point degrading your competition or opponent. Rise above them and show them how’s it done. 

The Mauka ad was well done IMO