s11s

set the channel description: If you want other marketers to chip-in on your campaign or copy before you waste dollars. Or after.

This will be a channel where tears will be shed

copying? not at all. it is a priviledge if someone copies because that means it was good.

for me, there is no reason as such but most of my campaigns are year-round campaigns and they have too much detail and context in them to write/explain here

Fair enough. So how do we get to discuss other bits and pieces of our campaigns/ads?

we can start by discussing simpler ones done typically for a webinar promotion/brand campaign/email campaign. usual paid campaigns/blogs etc., may not qualify for this thread.

The success of a campaign lies much more on the execution part rather than the idea.

<@U02UTKLHSTW> yes campaign = idea + execution :slightly_smiling_face:

I’ll start.
Last year we launched a 1-to-many outbound campaign. It included an <https://vwo.com/ebooks/small-tests-big-wins/|eBook> (hope hyperlinking is not counted as self-promo) that lists 10 ab test examples from world’s leading brands.
This time we tried personalising the LP as well. So, we built a custom page and inserted personalisation tags (names, company name, title, industry) on the LP itself. Here’s a <https://vwo.com/s/28984?industry=Retail&amp;c=TEST_COMPANY_NAME&amp;fn=TEST_SAMPLE_NAME&amp;email=TEST_EMAIL&amp;p=TEST_JOB_TITLE|sample link> with TEST values.

Result - We received decent (won’t share numbers :stuck_out_tongue: ) downloads specifically from the outbound list but I admit the numbers aren’t very encouraging.
Planning to improve the LP with more info and better design.

Happy to hear your thoughts.

I think if you're reaching out to the same people who you've already emailed, then the kpi in this case is really open rate or reply rate. Conversion rate will depend on your content and offer.

Why open rate or reply rate and why not conversion rate? I am just curious. We tried for a small audience and it gave us 0.4% as a conversion rate. We were thinking to do it on scale.

Because with your "experiment", you will not impact conversion rate. Conversion rate will be a function of who you're reaching out to and with what message. The medium has a lesser role to play in who converts because you're reaching out to the same audience and with the same content, you're only experimenting on the medium (email vs inmail).

Primary KPI in this case would be Email CTR, Email Reply and
Secondary KPI would be conversion rate.

ahh but both are there - who you are reaching out to - ideal target persona, with what message - may be a direct sales message. These are the people who already read the email multiple times.

I get what you are trying to say. Ideally we categories KPIs into leading and lagging indicator instead of primary and secondary. In this case, leading could email reply rate and lagging could be conversion rate.

yup, true. in a/b testing we also call the secondary KPI as a "guardrail metric". guardrail is a metric you don't want to go down when your primary metric goes up (eg primary = conversion rate, guardrail = lead quality). leading and lagging definition will work in your case, but that's only by coincidence.

I haven't done a course so can't answer from that pov but I keep a check on official blogs of google/facebook about their new features and then just try them myself, if possible or see how others have used it and what results they got. Performance marketing lies at the intersection of data analytics, marketing, business and creativity. Become good at each of these separately and bring these skills together in a unique concoction to come up with different experiments to solve business problems. All the tactics and ad platforms are merely tools to solve/execute. They don't have a brain of their own, which is what you should focus on developing.

<@U02UZQJMP8R> Pray beg conveince <@U02USELSBRT> to mentor you lol

Hahaha that’d be so great <@U02UGB8DERY> 

Thank you for the respect, <@U02UGB8DERY> and <@U02UZQJMP8R>. I'm always open to answer any questions from my experience but I shy from taking any 1:1 mentoring due to time commitment issues.

ofcourse, even you answering all these questions is a lot of help <@U02USELSBRT> :D

I'd love to learn more about how you're  building the community. Maybe an AMA sometime?

FamPay (1).jpg

This is really good <@U031BVBGHCK>

How were you able to target FamPay users? Is it from Facebook audience interests or list upload?

Thanks <@U02VAPDACUQ> :v:
Yes it was through facebook audience interest.

One point to note here is this campaign was done in early 2021 so we were able to do interest based targeting even for age group 13-18(fampay users).  However around Aug-Sep 2021 FB disabled interest based targeting for teenagers.

by paid users you mean customers who are already paying you?

your primary trafffic comes from desktop or mobile?

its normal practice to have either each section have CTA or break sections with a banner which has a CTA

otherwise design  looks clean - you can always a/b test by reodering sections or change CTA text etc

there are multiple sections that talk the same thing Trusted by *

you could "lazy" load images if its not too taxing on the page - images are 80$ of your page - lesser images to download will only make your page faster to load

Too much content. Suggest you cut down to the basics and tighten the copy.

Image from iOS.jpg

I am seeing this on mobile…is this intentional?


No this is not. Sharing this with the team.

Heat mapping could be a good starting point, look at the exit points…there are a million options out there but it would help you prioritize

1. Integrate factors or any other deanon service to see if you are attracting the right audience
2. If not, problem resides with campaign setup (ad copy, creative or targeting)
3. If yes, then they are unable to find a good enough reason to start free trial / schedule demo
4. Heatmap can give you a good idea how engaged are the audience and whether they understood your copy 
5. Compliment it with (1) a parallel cold email campaign targeting users from the competition account list (2) organic social media campaign (both founder and brand led) (3) paid social media campaign on target accounts
6. Make an audience list for the folks who visit your page (through ads or organic) and retarget
Dec can still be salvaged. Onwards :military_helmet:

Apart from what Sid mentioned, one thing I would definitely experiment is to change copy/page structure.

The current one looks just like other competitor page. The first 4 fold just talk helicopter level stuff (not literally but you get the point). However since Twilio has shut down their product, I would start hero copy something in that line since the segment is aware about SDK space and come directly to the point.

You can also remove "Compare and calculate cost saving" as the product has shut down so the question is not about Twilio vs Dyte but more around why Dyte is BEST solution for you and why this is blessing in disguise (for prospects).

You can also mention things like dedicated CS support for first x months irrespective of tier pricing for smooth migration.

*tl;dr:* Try LP variation where it's sort of storytelling around Twilio shutdown and why you are now best alternative option to consider.

Hey Sid
1. We use Koala
2. Our CTR is good upwards of 10%
3. Interesting. Let me check what we could do here. 
4. We use Clarity. Let me check that. 
5. We are doing everything
6. We are retargeting accounts on LinkedIn.


Hey <@U031BVBGHCK> valid points. I agree with all of them. Let me think on how I can incorporate these.

Yupp, we are not able to convince them enough. Thanks Sid :raised_hands:

Why have I not heard about this before?

<https://www.keka.com/comics>

Can anyone from Keka tell us about the results this generated?

IMG_7411.jpg

Gotta feel for brands who have automated email flows with no unsubscribe option enabled. It forces me to mark them as spam and this does their domain a world of pain. A nicer person might reach out to the CEO over LinkedIn and inform them of the right steps to take. But a smarter person once said: 



Guys, need some feedback on email copy.
We're launching a calendly alternative, targeting freelancers &amp; B2B customer facing people in the US. Objective is to get pre-launch feedback from different personas to narrow down my ICP and also get some initial subjective feedback:

----
Subject: feedback
Hi &lt;&gt;,

We're launching Lunacal next month, &amp; I’d love your feedback.

Lunacal is a 5x better alternative to Calendly - you can showcase yourself/product on your scheduling page. Here’s <https://drive.google.com/file/d/1rwVK9Vhd2mt_6tOjWvHWHCLOK0lu8EzU/view|how Dave will use it.>

Would you switch to Lunacal for free?
a) Yes, no brainer
b) Yes, but with this condition [please share]
c) No, I still hate you for cold emailing me

We can't afford paid surveys. Your feedback, good or bad, means a lot :)

Thanks,

I'd add the would you switch to the next email (to folks who actually tried it).
My take is that one email should only one objective. (Try the product. Then ask if they would switch)

I would like a snip of the scheduling page here, shorter email could do better

Pranshu, if you can add how it is 5X better without letting the reader click on link and explore on their own, That would be great. Because their definition of 5X better and yours might not be completely overlapping.

+1 for what Samyak told, need to add a GIF of something that symbolizes value prop.

<@U0323V4CLRY> <@U02URS98P9B> I usually don't add GIFs/images because of these 2 reasons, but now I am questioning myself. 1) Half the people have images turned off, so it doesnt load, 2) Impacts deliverability
Do you guys see good results with GIFs and images in mail copy?

With the new changes - especially on Gmail, I am dicey towards images and GIF. There's a clear CTA of report spam, with display image nowadays.

But does not impact deliverability for warmed up domain. Maybe in your follow up email, you should use GIFs - especially for the ones that have opened but not taken any action.