set the channel description: If you want other marketers to chip-in on your campaign or copy before you waste dollars. Or after.

This will be a channel where tears will be shed

I wanna ask a n00b question. Are people not sharing their campaigns/ideas here because of the fear of having someone copy them? I certainly feel that’s a roadblock for me. Would love to have others chime in.

I’ll start. Last year we launched a 1-to-many outbound campaign. It included an eBook (hope hyperlinking is not counted as self-promo) that lists 10 ab test examples from world’s leading brands. This time we tried personalising the LP as well. So, we built a custom page and inserted personalisation tags (names, company name, title, industry) on the LP itself. Here’s a sample link with TEST values. Result - We received decent (won’t share numbers 😛 ) downloads specifically from the outbound list but I admit the numbers aren’t very encouraging. Planning to improve the LP with more info and better design. Happy to hear your thoughts.

I am thinking to start a sponsored Inmail campaign for people who we have already reached out via email. We tried to do this manually and saw 0.4 % conversion rate so thinking to do it on the scale. What is the conversion rate you see for sponsored Inmail campaign?

What would be a good crash course on performance marketing for SaaS? Having leant on the job, I always have this FOMO that I might be missing something in my approach. And I also have a very scattered understanding which I’d like to structure. Also, if you have any favourite thought leaders you follow, would love to be privy to that! Thanks

Hi everyone! What are your favorite examples of innovatively designed campaigns for a community launch? We are launching our community for our product users soon and would love to see some campaigns for inspiration. Thanks !

As we are talking about the @Vishal Pandurangan amazing campaign, it reminds me of an experiment that we did to target FamPay users to invest in Gold(as investing in Gold don't require a PAN card and KYC). Not as personalized as Paperflite is doing, but ads targeted 13-18 age group with design identity more inclined towards FamPay. It performed really well! P.S.: Not sharing to boast, but today's interaction was a *good reminder*(at least for me) to keep doing a hacky experiments and things that might not scale.

We are redirecting some of our paid users to this page - https://www.infracloud.io/kubernetes-consulting-partner/. I would love to get your inputs on this page.

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