Dunno how many of you folks use the Affinity Products (I have the Photo & Designer from a couple of years now). The benefit of using these products is that they don't have a subscription model. A one time fee. They recently upgraded to a v2 and offered a 40% discount to EVERYONE. Existing users as well as old users. It hasn't gone down as well. There is no additional discount for old users or even those who bought it a week ago. This thread is a good learning on how you can not make the same mistake if you happen to go down this route with your own products. https://forum.affinity.serif.com/index.php?/topic/172853-affinity-v2-updates-pricing-and-no-subscription/ TL:DR; Communicate earlier and more clearly. Imagine the plight of people who just bought it a week or month ago. Yikes! 😬